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FAQs: PubTrack Products
return to list of PubTrack Products FAQ topics PubTrack Consumer
What is PubTrack Consumer?
PubTrack Consumer is the publishing industry's premier resource for understanding consumer buying behavior, derived from information gathered from a nationwide panel of 20,000 adult men, women and teens that complete weekly online surveys about their book purchasing behavior. Why is it important for me to use PubTrack Consumer?
Use our accurate, reliable and actionable behavioral and attitudinal information to make tactical and strategic business decisions based on real-world consumer tastes, preferences and buying habits. How does it work?
PubTrack Consumer is derived from information gathered from a nationwide panel of adult men, women, and teens who participate in online surveys about their books purchasing behavior. Who is using this product?
Publishers and Retailers who want to gain a deeper understanding of book consumer purchase dynamics, demographics and preference over time. What if I have more questions?
Feel free to contact us at
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with any additional questions.
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